Olivetti e i fotografi della Magnum

On 13 April, the ‘P. A. Garda’ Civic Museum and the Olivetti Historical Archive Association, in collaboration with Magnum Photos and Fondation Henri Cartier-Bresson, inaugurate the exhibition Olivetti and the Magnum photographers. The exhibition tells a story: the extraordinary collaboration between the Olivetti industry and some photographers from the Magnum agency during the last century. The Associazione Archivio Storico Olivetti preserves original photographs, proofs, slides and unpublished correspondence between Giorgio Soavi (Olivetti Advertising Research Office) and the agency's Paris office, in particular with the person responsible for Europe, Michel Chevalier. The interweaving ofpaper and photographic documents has enabled the curators to bring to light many aspects, as yet unpublished, of the collaboration that began in 1958 for the publication ‘Olivetti 1908-1958’ and continued for much of the 1960s with documents up to 1970.