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The City of BIELLA is in the process of becoming a UNESCO CREATIVE CITY. By joining the UNESCO Creative Cities Network (UCCN), cities around the world are undertaking to put culture and creativity at the heart of their strategies, implementing sustainable urban development initiatives.

Alongside the Municipality of Biella, the strategic partners of the Bid are two private foundations, Fondazione Cassa di Risparmio di Biella and Cittadellarte - Fondazione Pistoletto.

Biella sees the UNESCO Creative Cities Network as a unique opportunity to promote its specific identity and vocation, together with its territory, by means of cooperative projects: the sphere of reference is the Creative Cities of Crafts&Folk Art, referring to the heritage of knowledge and expertise in manufacturing ( specifically wool), recognising this as the driving force behind its overall cultural development. Some of the most important fashion brands in the sector were founded in Biella and a huge amount of intangible and creative heritage on the subject is still at the heart of life in the city.