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The Oasi Zegna (Zegna Reserve) offers a full calendar of sports, entertainment, food and educational events organised by the homonymous Consorzio Turistico (Tourist Association) which promotes the mountain area. Located in the province of Biella, on the eastern part of the Biella Alps between Trivero and Valle Cervo, it is the perfect place for those who want to take part in activities in contact with nature and do leisure and sports activities all year round. The reserve is also part of the Eco-museum of Biella containing exhibits related to the historical and cultural heritage of the area.


Parco naturale Oasi Zegna (The Oasi Zegna natural park) extends around the panoramic Zegna road, starting from Trivero, and passing through three areas each with particular environmental characteristics:

Via dei rododendri (The rhododendrons road): between mid-May and mid-June, along the first bends in the panoramic Zegna road, you can see the spectacular flowering of hundreds of rhododendrons, enclosed in the so-called Conca dei Rododendri (Shell of Rhododendrons). Commissioned by textile entrepreneur Ermenegildo Zegna, the area took on its present appearance thanks to the work of the architects Peter Porcinai and, at the end of the sixties, Paul Pejrone, author of the recent restructuring that allows access for the disabled.

The via delle Bocchette (road of the passes) is the highest part of the panoramic Zegna road, at the centre of Bielmonte is located, the heart of the Oasi Zegna (Zegna Reserve). The term "pass" in this case means depressions that served as passage for mountaineers during transhumance to reach the high Valsessera, the wildest and most untouched area of the Oasi Zegna (Zegna Reserve) which is full of rich pastures. Present in large numbers Along the panoramic Zegna road today there is a large number of starting points for many other routes.

The via della sienite (syenite road) is the lower mountain area overlooking Cervo River and takes its name from the characteristic igneous rock formed over 30 million years ago which is still worked by local craftsmen. Rich in geological significance and villages still intact, this area offers a glimpse of genuine mountain life.


 (Archivio fotografico del Gruppo Ermenegildo Zegna.  Fotografa Paola Rosetta)